Loud & Live is an Entertainment, Marketing & Media Company, Loud And Live performs at the intersection of music, sports, lifestyle and content development. During my tenure at Loud and Live, I was responsible for all client-related work working in tandem with Divisional colleagues to ensure projects adhere to process, timing, scope and budgets. I landed this job from my tenure at Miami Marlins in charge of all of the pre and post event concerts.
I managed multiple client accounts across planning, ideation, marketing strategy, digital, media and production initiatives. My favorite part was event planning, design and production to include detailed travel arrangements. I worked with clients to identify their needs and ensure customer satisfaction. One of the clients I had the opportunity to work with was a Health system provider that exposed me to global issues like Health initiatives and helped me understand that Universal health is a growing concern. Unfortunately, diseases like HIV/AIDS, malaria, tuberculosis, smallpox and polio are still claiming the lives of thousands of people worldwide, mostly in developing nations. This experience helped me see how fortunate alot of us are that we can receive good and free health care when needed.
I also developed and managed integrated marketing plans, campaigns and integration strategies for project-based clients, manage ongoing client communication including status reports, timelines, and call recap reports. I also developed vendor relationships, client service goals, maintain program files, develop a thorough knowledge of industry, agency products and services, turn objectives into specific initiatives and campaigns. Overseeing quality assurance reviews of deliverables, manage project estimating, creation of case studies, recaps and reports and sales presentation development was something that became second nature. One of the case studies I worked on was on digital access and the internet. Internet connectivity assists those living in developing countries with finding help and aid. With online options, people in need can contact international aid programs to get assistance faster. The client helped me understand how essential this is now more than ever.