Education/Certifications FLORIDA INTERNATIONAL UNIVERSITY, MIAMI, FL CHAPLIN SCHOOL OF HOSPITALITY AND TOURISM MANAGEMENT Bachelor of Science in Hospitality Management December 2021 Specialization: Event Management Honors: GPA 3.89/ Deans List: Fall 2021 Certifications: Managing the Media (June 2006)
Certifications/Licenses Licensed Real Estate Agent (October 2017) Special Event / Wedding Planner Certification (August 2010) Project Management Certification (July 2008) PRSA Accreditation Program for Public Relations (July 2006) Notary Public (January 2005)
PROFESSIONAL EXPERIENCE
LOUD & LIVE, Miami, FL January 2020 - March 2020 Marketing / Client Services - Internship
Responsible for all client-related work working in tandem with Divisional colleagues to ensure projects and account planning, marketing strategies and digital media initiatives adhere to all proper processing timing, scope and budgets.
Coordinated event design and production to include detailed travel arrangements as well as proper organization of catering, entertainment, equipment and guest lists and promotional material.
Managed integrated marketing plans, campaigns and integration strategies for project-based clients, to manage ongoing client communication including status reports, timelines, and call recap reports.
Developed vendor and client goals while maintaining program files, with proper knowledge of industry, agency products and services, to turn objectives into specific initiatives and campaigns.
Oversaw and develop works plans, budget and project estimates, quality assurance reviews of deliverables, billing and project profitability, manage account retirement and archive project.
Created case studies, recaps and reports, sales presentation development to provide superior customer service while developing long-term relationships with clients while identifying new client opportunities.
THE MIAMI-DADE BEACON COUNCIL, Miami, FL January 2018 – November 2019 Sponsorship & Events Manager, Marketing Communications
Lead responsibility for design and implementation of creative and engaging event production including special events for investors and journalists and elite and luxury level guests.
Developed event promotion schedule and presentation preparation of talking points and speeches while communicating with internal and external stakeholders.
Develop and manage event budget including strategy and goals as well as ROI and reporting event reconciliation.
Work with Sponsors, Partners and stakeholders CMO and VP of Investor relations to prepare and present proposals to decision makers and conduct follow up of ongoing relationship satisfaction to achieve revenue goals and new business opportunities and strategies.
Utilized proper research and needs for consultative and proactive sales approach to identify and secure sponsorship and marketing revenue.
Manage corporate marketing and communications functions such as brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
MIAMI MARLINS, Miami, FL October 2010 – August 2016 Multicultural Marketing Manager
Executed all of Multicultural promotions throughout the season while upkeeping knowledge of online marketing and technology.
Managed all bookings of entertainment for all home games, manage all budget of pre and post-game entertainment, including major concerts for artists such as: Boyz II Men, B.o.B., The Sugarhill Gang, Gente de Zona, Jerry Rivera, Willy Chirino, Chino y Nacho for creating a strong artist and music relationship.
Served as liaison to Spanish radio stations and coordinate on-air promotions to ensure maximum exposure and ROI, oversee all aspects of Spanish language advertisement in all media (print, radio, TV, online) working closely with advertising agency.
Created and executed digital campaigns via mobile and social media platforms planning all commercial and digital advertising, to build impactful marketing campaigns with various promotions staying within budget and to meet sales target.
Professional Memberships
· Women in Music (WIM) · Board of Directors, AWC (Association for Women in Communications) · Board of Directors, PRSA (Public Relations Society of America) · Member, NAWIC (National Association of Women in Construction) · Member, Women in Transportation (WTS)
Additional Information · Languages: English, Spanish and Portuguese · Software Skills: Microsoft Office, MacOS. Presentation software: PowerPoint, Keynote. Spreadsheets: Excel. Social Media, Adobe Photoshop and InDesign · Communication tools: Zoom, Skype, Teams, Basecamp, Asana